Localization of brand packaging is central to effective communication and is a core specialty of OMNiON. Effective packaging localization requires more than simply getting the words right, the overall ‘look & feel’ has to be right too. Imagery, fonts, color, locations and so many more elements have to all feel right.

OMNiON Packaging Localization Services

Localization to different countries requires brands to redesign cartons and packages that are destined for this market. A country’s standard of living can also determine whether a company needs to modify a product. The level of income, education, and the availability of energy are all factors that help predict the acceptance of a product in a foreign market. If a country is less developed than the United States, its market may be geared towards less sophisticated products.

Certain products may not be successful in its original form in different geographic locations. Whether it’s contained in a can, packed in a pouch, stacked on a shelf in a New York or Dubai, part and parcel of the brand proposition is that its “look & feel” has be replicated precisely even down to the finest detail. Otherwise, the received wisdom is that even a fractional difference from one format to another could be all it takes to shatter the veneer of consumer confidence; propelling even the longest-established, best-loved brand on a downward spiral towards retail oblivion.

OMNiON has an experienced packaging team that arranges, co-ordinates and manages all aspects of packaging production from design to prototype through to ‘pass for print’. Accuracy, consistency, and compliance are the watchwords of our packaging team. This production service specifically addresses the needs of packaging companies that outsource their production. We can create dielines for all types of packaging. 

Packaging companies benefit from the OMNiON’s packaging printing expertise when adapting packages. This knowledge, combined with project and process management reduce steps during package production while optimizing workflows and quality. All packages are assembled 100% digitally using the latest ESKO Software Suite. This enables us to use the latest developments in printing technology which reduces the customers overall cost while improving the quality and turn around time of each finished package.

Please contact us at Packaging@OMNiON.biz for more information.